Lifecycle of a successful nightclub Research Paper

Lifecycle of a successful nightclub - Research Paper Example Nightclub goers seek fun, refreshment, entertainment, food, and accommodation. A successful club should have the potential to attract new club goers and maintain the patronage of the occasional club goers. As such, the nightclub should situate in a secure location and possess the required club and liquor license. At the same time, the nightclub should possess a unique â€Å"club† mood that makes it stand out from the rest. Most importantly, the employees of the nightclub should be hospitable. Notably, several factors affect the nightclub life cycle and nightclubs go through different development stages to become successful. Indeed, some nightclubs are more popular than others are as seen in the Marquee’s case study where Marquee succeeded where other clubs failed. Hence, there is need to understand the basics of the nightclub business and its lifecycle for enhancing a longer profitable life of a club. Body 1 The personnel of operating a nightclub as seen in the Marqueeà ¢â‚¬â„¢s case study involves managers, security people, bar backs, waiters and waiters, door attendants, bartenders, and a DJ (Elberse et al., 2009). For a nightclub owner to establish a successful nightclub, it is necessary for them to try other forms of entertainment like restaurants to understand the entertainment business (Klebanow, 2007). Indeed, Tepperberg and Strauss were initially event promoters where they established a good customer base that later came to Marquee nightclub. Moreover, there is need for clear bar business concept for the nightclub. Additionally, we should do a market research (Earth Bar, 2013) to derive a clear understanding of the nightclub business (Klebanow, 2007) just as Tepperberg and Strauss spent their time in major hotel, restaurant, or club opening in Vegas. More so, for a successful nightclub we should not be mean in spending (Klebanow, 2007) and should strive to create attractive and appealing environments. As such, there is need for adequate spa ce, amenities, lighting, parking, and other club aspects. Indeed, we can see how Marquee stood on a space that was functional and efficiently laid out to accommodate drinking, entertainment, dancing, and special events (Elberse et al., 2009). Notably, a successful nightclub should cater for different types of people as seen in the case of Marquee, which had three separate spaces for professionals, socialites, filler crowd, and bottle service customers who were mostly celebrities. Indeed, the club has seven different kinds of bars located in the main room, the library, and the Boom box area (PartyLasVegas.us, 2013). Notably, to sufficiently carryout these operations, there is need for a well-trained staff (Earth Bar, 2013) to offer hospitable, excellent, and clean services. Indeed, we can see that Marquee had trained staff, which offered exceptional services, which made the nightclub a one-stop shop for hospitality in New York (Elberse et al, 2009). A professional DJ to provide enter tainment and play the right music is also very significant in a nightclub. Marquee had invested heavily on a top class DJ. Most assuredly, any nightclub must offer a wide variety of alcoholic drinks to its different types of customers. Notably, Marquee offered different alcoholic